| WARC News |
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| Brand owners "losing their hold" on consumers |
| Fri, 30 Jul 2010 00:00:00 GMT |
| NEW YORK: Many consumer goods firms are running the risk of "losing their hold" on US shoppers by failing to adequately distinguish their products from own-label alternatives.Deloitte argued in a report that store brands no longer suffer from "the stigma of inferior quality" among most American... |
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| Consumers plan to cut back in Asia Pacific |
| Fri, 30 Jul 2010 00:00:00 GMT |
| SINGAPORE: A majority of consumers in Asia Pacific are planning to increase the amount they save in the next six months, as continuing economic uncertainty causes shoppers to postpone big-ticket purchases.MasterCard, the financial services provider, polled 10,920 people in 24 emerging markets, including Australia, China, Hong... |
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| Sponsorship to help P&G in emerging markets |
| Fri, 30 Jul 2010 00:00:00 GMT |
| CINCINNATI: Procter & Gamble, the consumer goods giant, has signed up to sponsor the Olympic Games for the next ten years, a move it hopes will enhance its position in emerging markets.This agreement is the first time the International Olympic Committee has forged to a tie-up... |
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| TV retains lead role among entries to IPA Awards |
| Fri, 30 Jul 2010 00:00:00 GMT |
| LONDON: Television is still the lead advertising medium in the UK and elsewhere, but digital channels like mobile are gaining in popularity, the shortlist for the 2010 IPA Effectiveness Awards has indicated.The trade body revealed that <a target="_blank" href="http://ipaadvertising.newsweaver.co.uk/adnews/14t4i59r4881geohvkzhg2">68 entries have been submitted</a> to its annual... |
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| Indian ad market set for rapid growth |
| Fri, 30 Jul 2010 00:00:00 GMT |
| NEW DELHI: The Indian advertising market is set enjoy a surge in demand over the next five years, with television and the web driving the trend.According to PricewaterhouseCoopers, the consultancy, the entertainment and media industry in India will grow by an average of 12.4% per year... |
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| McCann, MPG among top agencies in Spain |
| Fri, 30 Jul 2010 00:00:00 GMT |
| MADRID: McCann Erickson and MPG are among the leading agencies in Spain in terms of the budgets they control, according to a new report.InfoAdex, the research firm, has published a ranking of the main players in the country's ad industry on this measure.For creative shops, it... |
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