| WARC News |
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| Smartphones, shift in budgets to boost the web |
| Mon, 15 Mar 2010 00:00:00 GMT |
| NEW YORK: Smartphones, micropayments and the shift of TV advertising budgets to the web will all contribute to reshaping the online landscape in the US, according to a report by Citi.According to the financial services giant, US internet ad revenues will rise by 14% in 2010... |
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| On The Warc Blog: mobile and measurement |
| Mon, 15 Mar 2010 00:00:00 GMT |
| LONDON/WASHINGTON: The rise of mobile marketing and the need for a more nuanced approach to measurement were among the subjects that featured on <a href="http://www.warc.com/Blogs/Default.asp" target="_blank">The Warc Blog</a> in the last week.In <a href="http://www.warc.com/Blogs/FullBlog.asp?BlogID=1118" target="_blank">one post</a>, Bob Deutsch, the president of Brain Sells, the consultancy, argued... |
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| "Shift to thrift" gains traction in US |
| Mon, 15 Mar 2010 00:00:00 GMT |
| NEW YORK: Current shopping habits in the US show there has been a "shift to thrift" in the country, as the economic downturn leads consumers to adopt of a range of new behaviours.Alix Partners, the consultancy, surveyed 7,700 Americans in order to gain an understanding of... |
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| Young Chinese consumers go green |
| Mon, 15 Mar 2010 00:00:00 GMT |
| BEIJING: Young consumers in China are becoming increasingly interested in the environmental credentials of brands, a new report has revealed.Greennovate, the environmental consultancy, and Enovate, the research firm, surveyed 400 people aged 15–27 years old in the Asian nation, 40% of which lived in Tier 1... |
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| Brands should go online in Germany: study |
| Mon, 15 Mar 2010 00:00:00 GMT |
| HAMBURG: Major brands in Germany should consider directing around a fifth of their media budgets to the web, a new study, led by Procter & Gamble, has found.To deepen its understanding of the role of online advertising in the European nation, P&G teamed up with partners... |
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| Older consumers keep spending in Australia |
| Mon, 15 Mar 2010 00:00:00 GMT |
| SYDNEY: Advertisers in Australia should ensure they are effectively communicating with older shoppers, who are likely to post the most substantial increase in their discretionary expenditure this year.Figures from the Viewpoint report, produced by the Commonwealth Bank, have shown that the growth in spending among 25–34... |
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| Discount retailers gaining ground in the US |
| Fri, 12 Mar 2010 00:00:00 GMT |
| NEW YORK: Discount retailers are strengthening their position in the US as the financial crisis continues to weigh on shoppers, Interbrand has found.The consultancy, which is part of Omnicom Group, has updated its annual ranking of the most valuable retail brands in America.Each brand was assessed,... |
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| Web usage levels growing rapidly in China |
| Fri, 12 Mar 2010 00:00:00 GMT |
| BEIJING: Many consumers in China are now spending a majority of their free time using the internet, McKinsey has revealed.According to figures from the China Internet Network Information Center, there were 384 million web users in the world's most populous nation in 2009, an increase of... |
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| Key trends accelerate during the downturn |
| Fri, 12 Mar 2010 00:00:00 GMT |
| LONDON: The downturn has profoundly affected both consumers and the marketing industry, but its major impact may have been to accelerate trends that were already at work, according to industry experts.Mediaedge:cia, part of WPP Group, commissioned a research project in late 2009, asking a number of... |
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| Google continues to develop display strategy |
| Fri, 12 Mar 2010 00:00:00 GMT |
| MOUNTAIN VIEW: Google, the search advertising giant, is further developing its presence in the online display market, as it seeks to attract more brands to this platform.According to eMarketer, the research firm, the ad revenues generated by banners, skyscrapers and other such tools fell 2.3% in... |
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