| WARC News |
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| Apple, Google are "most admired" companies |
| Tue, 9 Mar 2010 00:00:00 GMT |
| NEW YORK: Apple, the consumer electronics pioneer, and Google, the online search giant, are the two "most admired companies" in the world, a new study has found.Fortune, the business title, partnered with Hay Group, the consultancy, to assess the US firms in the Fortune 1,000, and... |
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| Chinese luxury market set for further growth |
| Tue, 9 Mar 2010 00:00:00 GMT |
| BEIJING: The luxury market is set to continue to flourish in China over the next few years, according to research from McKinsey.The company has been monitoring the behaviour of some 30,000 consumers in 58 cities across the world's most populous nation since 2005."The last decade has... |
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| Agency shake-up boosts Procter & Gamble |
| Tue, 9 Mar 2010 00:00:00 GMT |
| SAN FRANCISCO: Procter & Gamble, the FMCG giant, will continue to transform how it works with its advertising agencies, having derived considerable benefits from this approach thus far.Speaking at the 4A's 2010 Transformation Conference – covered in more detail <a href="http://www.warc.com/ArticleCenter/Default.asp?CType=A&AID=HomeEC91345&Tab=A" target="_blank">here</a> – Rich DelCore, P&G's... |
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| Unilever looks to the internet in India |
| Tue, 9 Mar 2010 00:00:00 GMT |
| NEW DELHI: Unilever, the consumer goods company, is making heightened use of the internet in India, both to promote its products and as a tool via which to increase its understanding of shoppers.Rahul Welde, Unilever's vp, media, for Asia, Africa, Middle East & Turkey, said that,... |
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| UK media agencies see billings tumble |
| Tue, 9 Mar 2010 00:00:00 GMT |
| LONDON: Most of the largest media agencies in the UK suffered a decline in billings last year, as advertisers reined in their expenditure levels in the difficult economic conditions.According to Nielsen, the research firm, eight of the country's ten biggest media shops experienced an annual decrease... |
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| French ad agencies remain in pessimistic mood |
| Tue, 9 Mar 2010 00:00:00 GMT |
| PARIS: Advertising agencies in France remain largely cautious about their trading prospects in the short term at least, new data has shown.According to the Bank of France's regular index of corporate perceptions, business sentiment in the country stood at 102 points in February, down by two... |
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